Every year, as we enter the holiday season, I see posts circulating the photography community about why mini-sessions are hurting our business.
If you're a photographer, chances are these posts generate a lot of emotions. Maybe your business is BASED on mini-sessions. Maybe you're a hobbyist and minis are the only paid sessions you offer. Maybe you're just starting out and are using minis to get your feet wet. Maybe you have a thriving business and are hoping to add minis for the chance to work with new vendors. Or maybe--you just really love doing them.
Seeing those posts can make it feel like we're hurting ourselves, or the industry in some way. It can feel personal.
For me--they've been making me think a lot lately of the why of minis. Why do I offer them? Why did I start? Why do I continue?
And the question that we really need to ask--as both photographers/business owners, and as humans trying to exist in an increasingly expensive world where how we spend our money weighs heavily most of the time--
What is the value of a mini-session?